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Racially Insensitive Facebook Ad From.... DOVE

October 9, 2017

Dove apologized for a racially insensitive Facebook ad after the soap company was slammed on social media.  

The ad showed a black woman wearing a brown shirt removing her top to reveal a white woman in a lighter top. A third image shows the white woman removing her shirt to show a woman of apparently Asian descent.

People took to social media to slam the ad with one Twitter user writing “Your image has me scared s**tless at taking my clothes off and there is no way I'd consider turning white a good result. Shameful.”
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The company deleted the ad and said it had "missed the mark in representing women of color thoughtfully."   (NBCFtMeyers) (NYDailyNews) (DailyMail)